CASE STUDIES
Case Study 1: Trade Services
Electrician with strong demand but inconsistent income. The business had grown quickly without formal startup planning, sales systems, or pricing structure.
Background:
A residential and light commercial electrician with steady inbound enquiries and a strong local reputation. Technically excellent, always busy, but frustrated by inconsistent weekly revenue and constant pricing pushback.
The problem:
- Quoting was time consuming and overly technical
- Pricing was inconsistent and often discounted on the spot
- Follow up was irregular and reactive
- Revenue depended heavily on how hard the owner worked that week
The cost:
- Lost jobs that should have closed
- Underpriced work reducing margins
- Stress driven decision making
- Income capped by personal capacity
The Process:
- Simplify service offering and pricing structure
- Reframe quotes around outcomes rather than technical detail
- Introduce a clear follow up process
- Built confidence and consistency in pricing conversations
The result:
- Higher conversion rates
- Improved average job value
- More predictable weekly revenue
- Reduced stress without increasing workload
Case Study 2: Property and External Services
Landscaping business stuck in low margin work. No clear startup pricing model or packaged service structure.
Background:
A residential and light commercial electrician with steady inbound enquiries and a strong local reputation. Technically excellent, always busy, but frustrated by inconsistent weekly revenue and constant pricing pushback.
The problem:
- No minimum job pricing
- Too many low value one off jobs
- Poor differentiation from competitors
- Time spent quoting work that was not profitable
The cost:
- High workload with limited financial reward
- Difficulty hiring or scaling
- Founder burnout
- Revenue growth without profit growth
The Process:
- Clarified ideal client profile
- Introduced minimum job values and packaged services
- Improved positioning and messaging
- Aligned workload with profitability
The result:
- Fewer but better quality jobs
- Improved margins
- Clearer path to hiring
- A business that rewarded effort instead of punishing it
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Case Study 3: Creative and Specialist Services
Graphic designer struggling to sell value.
Background:
An experienced graphic designer with strong creative ability and a solid portfolio. Work was inconsistent and pricing conversations felt uncomfortable.
The problem:
- Services were presented as tasks rather than outcomes
- Pricing was based on time instead of value
- Clients focused on cost rather than quality
- No clear sales process
The cost:
- Undercharging for high quality work
- Scope creep without compensation
- Low confidence in sales conversations
- Unpredictable income
The process:
- Repositioned services around business outcomes
- Packaged offerings clearly
- Built simple scripts for pricing conversations
- Introduced structure to enquiry handling
- Help restructure services, contracts, and onboarding to support a scalable creative business model
The result:
- Higher value clients
- Improved confidence in pricing
- Reduced scope creep
- More consistent income without increasing hours
Case Study 4: Sponsorship and Sporting Organisations
Community sporting club with stagnant sponsorship revenue. The club had never formalised its commercial structure during its early growth phase.
Background:
A well established sporting club reliant on sponsorship as a core revenue stream. Strong community presence but struggling to grow commercial income year on year.
The problem:
- Sponsorship packages were outdated and undervalued
- Delivery to sponsors was inconsistent
- Renewals relied on personal relationships
- No clear commercial strategy
The cost:
- Flat sponsorship revenue
- Sponsor churn
- Constant pressure to find new partners
- Volunteer fatigue
The process:
- Build sponsorship packages around real value
- Clarified pricing and asset delivery
- Introduced systems for sponsor onboarding and reporting
- Created a renewal and growth framework
The result:
- Improved sponsor retention
- Increased average sponsorship value
- Reduced reliance on personal relationships
- Greater commercial stability for the club
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